Как установить рекламный блок?

<?php
echo "
<br />
";

if($fm->user['id'] == 0)
echo <<<DATA


DATA;

echo <<<DATA




<div id="navstrip" align="left">
<H1><a href="topic.php?forum={$forum_id}&topic={$topic_id}" style="text-decoration:none">{$topic['name']}</a></H1>
<img src="./templates/GreyExBB/im/nav.gif" border="0" alt="&gt;" /> {$navi[0]} <span class="modclr">{$fm->_Modoutput}</span>
</div>
<br />
DATA;

if($fm->user['id'] == 0)
echo <<<DATA

<!--googleoff: index--><!--noindex-->
Ваш код
<!--/noindex--><!--googleon: index-->
DATA;

echo <<<DATA


<table width="100%" cellpadding="0" cellspacing="0" border="0">
<tr>
<td align="left" width="20%" nowrap="nowrap">&nbsp;{$pages}&nbsp;</td>
<td align="right" width="80%">{$ReplyButton}{$NewPollButton}{$NewTopicButton}</td>
</tr>
</table>

DATA;

if($fm->user['id'] == 0)
echo <<<DATA

<!--googleoff: index--><!--noindex-->
Ваш код
<!--/noindex--><!--googleon: index-->
DATA;

echo <<<DATA

'

{$reklama_dlya_gostey}